Honda promotes road safety through Chhota Bheem

Honda Motorcycle & Scooter India Pvt. Ltd has partnered with POGO and joined hands with Chhota Bheem to develop safety riding among kids. ‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favourite Super Hero. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India, stated “As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built its commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country”, said. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc, will drive home the message of road safety through fun times with family.

‘Honda Safe Riding with Chhota Bheem’ will be organised in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign. “Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73pc kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families”, said Y S Guleria, Vice President, Sales & Marketing, Honda Motorcycle and Scooter India.